Custom Nation: Why Customization Is the Future of Business and How to Profit From It (Paperback)

Custom Nation: Why Customization Is the Future of Business and How to Profit From It (Paperback)
By Anthony Flynn

Buy new: $11.53

First tagged by Jeff Mues
Customer tags: creativity, case studies, business success, authenticity, change management, business strategy, entrepreneurship, book, business, business intelligence, customer service, customer experience

Review & Description

Customization is coming in every industry, for every product. Embrace it or get left behind.

Smart brands such as Chipotle, Zazzle, Nike, and Pandora have long ditched the myth that the only way to provide products and services is in a one-size-fits-all production line. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.

Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits. Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart from competitors and generate marketing share, increase profit margins, and develop customer loyalty.

In Custom Nation, learn:

Why customization is key to today’s businessesAwhat does and doesn’t work
How to incorporate customization in new and current businessesAor utilize existing customization companiesAto make your products stand out and sell
What strategies are working for the world’s most successful custom brands

Product Details

• Published on: 2012-11-13
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages